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Purple
Snowflake Marketing
How
to make your book stand out in a crowd by Dave and Lillian
Brummet
Towards
Understanding
A
collection of poetry by
Lillian Brummet
Jump
Start for Writers
How to best prepare for your book's release.
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Table
of Contents - Reviews
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TABLE
OF CONTENTS
Contents
Acknowledgements
Introduction
Foreword
Common New Author Questions
Reviews
Internet Marketing
Building an Audience
Purple Snowflake Techniques
Marketing and Advertising
Promotional Materials
A Word About the Media
Filler Materials
Press Releases
Managing Books
Book Events
Bookstores
Libraries and Schools
Interviews
Tracking Marketing Results
A Word of Encouragement
Appendix A: Writers Resources
Appendix B: Author Recommended Forums
Appendix C: Book Review Resources
Appendix D: Book Promotion
Appendix E: Website Promotion
Appendix F: Press Release and Article Distributors
Appendix G: Article Distributors
Appendix H: Article Announcement Lists
Appendix I: Bookstore Lists, Print and Online Marketing Lists
Appendix J: School and Library Resources
Appendix K: Online Printers Recommended by Other Authors
Appendix L: Free Classified Ads
Appendix M: Holiday List for developing media materials
Appendix N: Book Distributors
Appendix O: Book Review Sample
Appendix P: Sample Draft Query Letter
Appendix Q: 3 Sample Press Releases
Appendix R: Sample Filler Article
Appendix S: Sample Interview Questions
Appendix T: Images of Sample Bookmarks and Business Cards
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Table
of Contents - Reviews
Purple
Snowflake Marketing Reviews
"...Online,
offline, in person, in taxi cabs, by mail, at events, anywhere
and everywhere, their marketing reach tries to touch every
potential reader. ...Could easily add hundreds if not thousands
of orders to any book published today." ~ Frank Hilliard,
Author of Deeley - Motorcycle Millionaire; former television
journalist, video producer, magazine editor, security consultant
and currently a semi-retired web-database developer. http://www.frankhilliard.com
"...Your questions about how to get reviews, what to
do in internet marketing, making media kits and writing press
releases will all be answered. This book is a Godsend to new
authors..." ~ Betty Fasig, Author of Wooffer: Stories
You Can Read To Your Dog (And Other Children) http://www.wooffer.com
"...one of the best guidebooks any writer could have
on the journey of guiding their work to its final destination.
...Sound knowledge of how the market works and what it takes
to reach the reader. Their advice is invaluable. The information
you'll find here is exhaustive. The range of materials and
resources in the appendices is truly mind-boggling."
~ Lois J. Peterson, Author of 101 - and more - Writing Exercises
to Get You Started & Keep You Going (Metta Publications).
She operates the writing, editing, consulting, and workshop
business LPwordsolutions http://www.lpwordsolutions.com
"...doesn't just expose authors to opportunities; it
also helps steer them away from pit-falls in the publishing
industry. ...advice on marketing your book, beginning with
the day you sign the contract, paints a realistic outlook
on what a new or relatively unknown author can expect and
how to employ research and preparation to make a memorable
first impression. ... Purple Snowflake Marketing offers fresh
ideas and a realistic view with statistics to assist in making
informed decisions as you put together a marketing plan."
~ Donna Sundblad, author of Pumping Your Muse and Fantasy
Editor at Inspired Author.
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